KEY RESPONSIBILITIES
Content Manager
Content Manager
Social Media Management
Develop and put into effect complete social media techniques to develop target market engagement and force visitors to our digital platforms
Manage and curate content material throughout all social media platforms, tailoring content material to meet unique target market wants on every channel
Create compelling and attractive social media posts that aid posted content material and pressure person interaction
Build and hold our social media audience, focusing on each retention and expansion
Stay modern with rising social media trends, features, and first-class practices to maximize platform effectiveness
Analyse social media metrics and overall performance facts to optimise future content material strategies
Content Management and Optimisation
Sub-edit content material in adherence to South African media regulation and the Press Code
Write creative, tabloid-style and SEO-based headlines
Write SEO-based blurbs and extract applicable search engine optimisation key phrases from content
Write gorgeous and innovative captions for all story elements
Ensure content material portions glide in a smart and enticing way
Add gorgeous photographic, audio, video and info-box content material when developing stories
Publish content material to website
Use analytics equipment to information decision-making with regards to publishing schedules and rating testimonies on the website
Moderate feedback pretty and effectively
SKILLS AND COMPETENCIES
Social Media Expertise
Advanced understanding of social media structures which includes WhatsApp, Facebook, Instagram, X (formerly Twitter), TikTok, YouTube and rising platforms
Demonstrated potential to develop and have interaction social media audiences
Excellent appreciation of platform-specific target audience wants and content material requirements
Strong competencies in social media content material creation, optimization and overall performance analysis
Ability to leverage social media to power internet site visitors and meet digital KPIs
Up-to-date information of social media trends, algorithms, and quality practices
Content Creation and Editing
Excellent sub-editing skills
Exceptional headline writing skills
An appreciation of search engine optimisation key phrases and optimization techniques
A aptitude for narrative storytelling
Creativity and a feel of humor
An perception of the Daily Sun target audience and their interests
Technical Knowledge
An perception of South African media law, ethics, and the Press Code
Proficiency in Content Management Systems (CMS)
Experience with Google Analytics and social media analytics tools
The potential to work independently to a high diploma of accuracy
REQUIREMENTS
Relevant diploma or diploma in journalism or associated field
Minimum four years’ journey in digital content material administration with a robust center of attention on social media management
May be required to work evenings, weekends and public vacations on a shift basis.
Knowledge of the on-line surroundings and the Daily Sun audience
Understanding of the South African media landscapext right here and click on “Next” to watch this article rewriter do it is thing.
Duties of a Content Manager: A Comprehensive Guide to Mastering Content Strategy and Execution
In today’s online world, content is king. Brands shape their identity and connect with audiences through well-crafted stories and useful information. But managing all that content isn’t easy. It requires skill, planning, and leadership. With content volumes rising quickly, the role of a content manager has become more important than ever.
According to the Content Marketing Institute, over 70% of businesses see content management as a key part of their marketing. A great content manager can turn ideas into engaging content that helps brands grow. Let’s look at what this role involves—what duties define a content manager’s job, and how to do it well.
Understanding the Role of a Content Manager
Defining a Content Manager
A content manager is responsible for planning, creating, and maintaining online content. This includes blogs, videos, social media posts, and more. They make sure every piece of content supports the brand’s goals and appeals to the target audience.
To succeed, a content manager needs a blend of skills. Strong writing, project management, and a good eye for design matter. They also need to stay organized and flexible, ready to handle new trends and tools.
The Strategic Impact of Content Management
Good content management shapes how a brand is seen. It influences how people remember and trust a company. For example, brands like HubSpot and Buffer built their massive followings partly on smart content strategies. When a content manager hits the right tone and delivers useful information, they can boost brand awareness and customer loyalty.
Content Planning and Strategy Development
Developing a Content Strategy
Creating a content plan is like drawing a road map. It starts with understanding your business goals. Are you trying to increase sales, improve brand awareness, or educate your audience? Once clear, you can decide what type of content works best.
You’ll want to research your target audience—what they like, what questions they ask. Also, analyze competitors. What are they doing well? Use SEO to find keywords people search for. Your strategy should combine these insights into a clear plan.
Editorial Calendar Management
A calendar keeps everything on track. Consistency matters, so regular posting helps keep your audience engaged. With tools like Trello or Asana, you can plan upcoming content, assign tasks, and set deadlines. Carefully managing this schedule ensures you won’t run out of ideas or fall behind.
Content Audit and Gap Analysis
Before launching new campaigns, review your existing content. What already works? What’s outdated? Conducting audits shows what content is missing and how to fill gaps. This step saves time and helps you focus on high-value topics.
Content Creation and Curation
Managing Content Production Workflow
Coordinating teams is crucial. Writers, designers, video editors—all must work together smoothly. Set clear deadlines and share quality standards upfront. Using checklists can prevent errors and improve efficiency.
Content Types and Formats
Different formats attract different audiences. Blog posts, videos, infographics, podcasts—each serves a purpose. Knowing what your audience prefers on each platform helps increase engagement. For example, younger users might prefer quick videos, while professionals read detailed articles.
Content Curation and Repurposing
Sometimes sharing content from industry leaders adds value. Curate relevant relevant articles, images, or videos. Repurpose existing content by updating old blog posts, turning a blog into a video, or creating social snippets. This maximizes your content’s reach and lifespan without extra effort.
Content Optimization and SEO
On-Page SEO Responsibilities
Good SEO makes content easier to find. Use relevant keywords naturally in headings and text. Optimize meta tags and descriptions to appear clearly in search results. Linking to other pages on your website also boosts SEO score.
Analytics and Performance Monitoring
Track how your content performs with tools like Google Analytics or SEMrush. Which posts get the most views, shares, or comments? Use this data to improve future content. Adjust topics, formats, or keywords based on real feedback.
Staying Updated with SEO Trends
Search engines change their algorithms regularly. Stay updated with latest SEO best practices by reading industry blogs and attending webinars. Consistent learning keeps your content visible and competitive.
Team Leadership and Collaboration
Managing the Content Team
A good manager recruits talented writers and designers. They motivate, set goals, and provide feedback. Clear communication helps everyone stay aligned and work efficiently.
Cross-Department Collaboration
Content doesn’t exist in a bubble. Work with marketing, sales, and product teams. Align content with overall business strategies. Sharing ideas ensures your stories support sales pitches and product launches.
Stakeholder Engagement
Presenting your content plans to leaders shows your strategy’s value. Share progress reports and metrics regularly. Welcome feedback and make changes to improve results continually.
Compliance, Brand Voice, and Content Governance
Ensuring Brand Consistency
Your brand voice should remain steady across all channels. Develop style guides that detail tone, language, and visuals. Train your team so everyone upholds these standards.
Legal and Ethical Responsibilities
Respect copyright laws by crediting sources. Protect privacy by following data rules. Disclose sponsored content clearly to keep your reputation intact.
Content Governance Framework
Create a review process for all content before publication. Assign approval roles to prevent mistakes. Strong governance keeps your content reliable and on-brand.
Conclusion
Managing content involves a mix of planning, creation, optimization, and team leadership. A skilled content manager keeps strategies aligned with goals and adapts to changing trends. They foster collaboration, monitor performance, and ensure quality and compliance across all channels.
Effective content management boosts brand recognition and customer loyalty. For anyone looking to excel in this role, focus on continuous learning and clear communication. Stay curious about new tools and best practices—your content can make a real difference.
Take action today: review your content strategy, streamline your workflows, and sharpen your SEO skills to become a better content manager. Your audience is waiting.
